Lean Web

We Build Lean Websites, Portals and eBusiness Solutions

Exclusively for small and mid-market companies participating in the manufacturing value chain, web services from TwinEngines range from lean web presences to eCommerce and dealer portals. We create your web presence, online product catalog and internet sales channel, but just as important, we consider the appropriate search engine optimization, traffic analysis and email marketing plan to ensure you attain your eBusiness goals.

Our Lean Web experience and capabilities include:

• Corporate Websites, Intranet Portals, and Extranets Portals
• Specialized web-based applications utilizing commercial off-the-shelf or open-source software and solutions to save on development costs
• Database-driven eCommerce engines incorporating sophisticated business logic

Web Site Design and Development

TwinEngines focuses on the best fit and value for your web presence and web-based business systems.  It all starts with a lean web evaluation followed by the web work plan defining the architecture, design strategy and goals and objectives. After the site is built, our services include our continual improvement program of web analytics, SEO optimization and email marketing integration.

Web Site Design and Development Steps:

1. Web Work Plan: SWOT analysis and design strategy that aligns your website with your business goals.
2. Web Site design using best practices of page design for search and usability.  Design options include 
   • Low cost templates
   • Our custom designs
   • Your design agency or marketing staff
3. Website development integrating content management, web analytics and ecommerce engines. We build the administration site that allows you to maintain content and manage products, orders and customers.
4. Test and launch the website on our hosting platform or yours.  We help with domain name services, SSL and email mailboxes, too.
5. Continual Improvement and Support programs: Enhancements to respond to the customer needs, your market and competition.

Content Management Systems

TwinEngines builds websites that include a content management system (CMS) so you do not have to rely on others to keep your site updated. We work with you to determine your needs and build the site with the CMS that best fits your web presence.  From an open source CMS to the Microsoft SharePoint Server Web content management system, TwinEngines makes sure you can manage content and products, look-and-feel, functionality and user access without needing programming knowledge.

Why Content Management:

• Use images and copy from off-line marketing efforts
• Empower marketing staff and reduce reliance on IT
• Reduce your cost to update content and products
• Easily deploy coupons, campaigns and promotions
• Support multi-lingual audiences
• Respond quickly to changes in your market and with competitors

eCommerce

TwinEngines B2B and B2C eCommerce solutions enable companies to attain a larger customer base and increase sales by providing immediate purchase options for customers on the web 24/7.  TwinEngines maintains an eCommerce engine framework that is easily configured for companies' unique products and integrated to existing fulfillment processes.  Our framework includes a configurable shopping cart and checkout process on the website, plus a second site for managing your customers, orders, shipments and products.

eCommerce Benefits with TwinEngines:

• Your product catalog is available for purchase online.  Item information and inventory counts are synchronized on the web with internal financial systems.
• Your shipping rates and service options from your UPS or FedEx provider are offered to your customers.
• PCI compliant and secure payment options such as Authorize.net and Paypal
• Present images, specifcations, features and videos to showcase the benefits of your products
• Up-sell/Cross-sell related products, accessories, and replacement parts.
• Manage your catalog and orders right from your desktop with our powerful eCommerce administration tool.
  • Catalog management: Categories, Products and Skus
  • Manage Customers, Orders and Shipments
  • Track Inventory
  • Affiliate Programs
  • Reporting and Statistics
  • Search Engine Management
  • Coupon Codes, Gift Codes and Email Campaigns
  • Multiple Customer Pricing Levels and Tax Management
  • Web Based Content Management with WYSIWYG Editing 

Website Optimization

TwinEngines can improve your site's performance: boost search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, increase site speed to retain users, and measure your site's effectiveness with best-practice metrics and tools.

Conversion rate optimization - Increasing leads with landing pages, calls to action, and tips on creating unique selling propositions. Increasing sales conversion on eCommerce sites with optimal shopping process, accurate and up to date product catalogs and PCI compliance.

Search engine optimization - We address best practices to improve search engine visibility, keyword optimization guidelines, blogs, and efforts to boost inbound links and improve rankings.

Pay-per-click optimization - Ad guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips.

Web performance tuning - We optimize (X)HTML, CSS, and Ajax to increase speed and reliability, and reduce load times. Includes multimedia optimization tips to shrink videos and flash.

Web metrics - Key Performance Indicators and the tools to gather details about visitors and measure web conversion, ecommerce conversion and success rates.

Email Marketing

Email campaigns have become an important tool for small and mid-market companies for communicating with consumers and other businesses.  TwinEngines guides you through the process of creating, sending and tracking Email campaigns.  We integrate your email marketing information with your website and internal customer data. Our email marketing services helps you:

• Develop campaigns around specific goals
• Deliver relevant content
• Choose the right Email Service Provider
• Follow Delivery best practices
• Continually Test and Refine

We combine web analytics to measure web site traffic and data analysis tools for visitor activities to determine if goals are met. Key metrics of your email campaigns are collected in your customer database.