Microsoft Dynamics AX and ERP Strategy
By Jack Burnett
I had the privilege of listening to Microsoft's Kees Hertogh,
Director Product Development for MS Dynamics AX at the iSight 2010
Conference. I was impressed with Microsoft's product strategy
for competing in the $50B ERP software market.
Here are some highlights from the presentation:
The Dynamics AX strategy includes:
- Invest in industry relevance for rich vertical ecosystem
- Focus on Global Market capabilities: multi-site, -legislation
and - language; n-site central deployment
- Enable 2 Tier ERP deployment
- Continual productivity increases for ERP users
- Target organizations with 200-7,500 employees
An example of a 2 Tier ERP deployments is Dell, who uses Oracle
for their financials and is using Dynamics AX at their 6
manufacturing plants.
Microsoft sees the future of enterprise software satisfying 2
sets of interlocking requirements:
- Design for People requirements - a person's workplace, dynamic
nature of that workplace and information presented in context of
the workplace
- Build for Change Requirements - the application enables the
right work process changes, it evolves with pace of business change
and can adapt to the changes, and preserve the integrity of
business processes during change.
They are tailoring Dynamics AX to handle the transaction
oriented processing of ERP systems and also be process oriented, a
driver and enabler for process change and adaptable workflows for
processing.
Mr. Hertogh pointed out that Gartner in July 2009 considered
Microsoft Dynamics AX a 'Leader' in the Midmarket and Tier
2-Oriented ERP Magic Quadrant. Gartner defines the Tier 2 ERP
market as products with a global presence and specifically tailored
to for product centric midmarket companies with roughly 100-1000
employees.

In the last quarters of 2010 and first half of 2011 Microsoft
has the following updates planned:
- Industry Capabilities - Dynamics AX for Retail
- Horizontal Capabilities - Connectors for Dynamics CRM and SAP,
Payroll
- Technology Capabilities - Oracle2SQL data Migration
Assistant, Azure capabilities and the Intelligent Data Management
Framework.
The Intelligent Data Migration framework is a new tool to help
analyze data storage and assist in removing or archiving redundant
and historical data for better database performance and to reduce
storage costs.
ERP Extension for Manufacturers
By Jack Burnett
What is ERP extension? ERP extension is simply leveraging the
information in your ERP system with a custom software solution to
do more for less. The result is a fully integrated business
solution that enables manufacturers to share information
transparently to constituents across the value chain - to be more
effective, agile and connected.
When talking about ERP extension, we also include MRP and CRM
extension. Integrating ERP, MRP and CRM products with your
company's business systems and with partners' external systems can
extend functionality such as:
- Determining real-time, production schedules for the shop
floor
- Creating BOMs from CAD systems
- Connecting your eCommerce website to your ERP
- Handling service requests on the Web
- Empowering dealers to submit and track orders on the Web
- Automating communications with your partners
In short, ERP/MRP/CRM extension improves the visibility of
information across your value chain. Extensions are needed to
support unique manufacturing processes, provide custom reporting,
custom user interfaces and processes to update the ERP/MRP/CRM
database, or real-time integration of transactions with other
manufacturing, financial or eCommerce software.The most common
reasons why an ERP extension is the right fit at the best value
are:
- the ERP/MRP/CRM software product doesn't perform the
function,
- the cost to customize the off-the-shelf product is
prohibitive,
- custom access to the ERP data is needed to support the shop
floor or remote users,
- your manufacturing process relies, in part, on ERP/MRP/CRM
data.
TwinEngines consultants have spent the past 14 years working
with manufacturers and working with and extending the capabilities
of ERP, MRP, and CRM systems. Commercial, off-the-shelf software
with which TwinEngines has worked include:
- SAP
- BAAN
- Salesforce.com
- Microsoft Dynamics AX, GP and NAV (Navision)
- Microsoft CRM
- Macola
- Epicor Vantage
- Infor
- Sage's MAS
- Visual
- SysPro
- SyteLine
- QuickBooks
- Act! and Goldmine
At TwinEngines, we know manufacturing and how these systems
operate, what they are best suited to do, how data is organized,
and when an extension is the right choice for your unique
manufacturing process. We have found that manufacturers
confronted with the option to buy a newer, bigger, better ERP
system, can instead implement a more cost-effective, custom
solution to exend the investment in the current ERP system.
There are two main types of custom extension solutions. The
first are custom manufacturing operations management systems that
stand beside the ERP, MRP and/or CRM system. They pull data from
the ERP/MRP/CRM databases, and update information via access at the
database level or through service-oriented architecture (SOA)
functions. An example is a production scheduling system that
the front office and shop floor use to manage operations, and that
customers use to enter and track orders. Often times they
provide touch screen access on the shop floor and mobile access in
the warehouse.
The second type of extension solutions are standalone, custom
applications that plug into the ERP/MRP/CRM system adding specific
functionality to support operations or eCommerce. An example is
plugging in a custom order entry tool into the CRM system so CSRs
can utilize CRM customer information and the web eCommerce platform
- a tool that is also integrated to financials for accounting.
TwinEngines utilizes both web development software and database
application development tools to build extension solutions.
Internal database applications that integrate to the underlying
ERP/MRP/CRM system and also provide Internet access for customers,
vendors and partners enable manufacturers to operate more
effectively and streamline sales, customer service and their value
chain.
ERP/MRP/CRM software products provide a broad range of
functionality trying to cover a diverse group of businesses. They
do a great job supporting the common, core business functions.
However, almost all implementations require additional, custom
functionality that does not come "out-of-the-box". Why? Because
successful manufacturers have unique business processes that make
them competitive - processes that the ERP system do not effectively
address. TwinEngines builds well designed extensions to ERP systems
extending their value and economic shelf-life, providing a more
complete solution for manufacturers.
ERP Software for Manufacturing
By Jack Burnett
ERP (enterprise resource planning) software is a complex
software system which integrates a manufacturer's business
resources and functions, and can be used by manufacturing
businesses with multiple manufacturing plants, processing functions
and product configurations. An ERP system can include software for
manufacturing, order entry, accounts receivable and payable,
general ledger, purchasing, warehousing, transportation and human
resources.
ERP systems can merge each of these key business operations;
however, often times a mid-market manufacturer utilizes only a
portion of the ERP software functions because of unique business
processes. In these cases a custom software application can
extend the ERP system to manage the uniqueness and complexity of
the shop-floor. These software applications are ERP
Extensions, and TwinEngines is a leading provider of manufacturing
operation management solutions integrated to ERP systems.
ERP software for manufacturing can be classified into the
following categories: process manufacturing software, discrete
manufacturing software, or mixed-mode manufacturing software. The
right ERP business system depends upon whether the manufacturer's
production environment is continuous process, contract
manufacturing, job shop, batch processing, repair and maintenance,
repetitive, or work order based.
Comprehensive end-to-end ERP solutions for job shops and smaller
manufacturers are also offered through the Software as a Service
(SaaS) model. ERP SaaS solutions reduce IT complexity and capital
investment, enables them to get up and running quickly, and
decreases ongoing operational costs.
ERP Software Selection Resource
By Jack Burnett
At TwinEngines, I help companies participating in the
manufacturing value chain solve issues with manufacturing
technology based solutions. For small and mid-market
manufacturers, the ERP system may be the most costly
technology investment in the company. If your company uses
75% of the functionality of an ERP system, then I consider that a
success. As far as the remaining 25% to manage your unique
processes, custom ERP extensions built on a flexible
framework that integrates to ERP are often times the most efficient
and effective answer. Those ERP extensions are one of
the solutions TwinEngines has been delivering the past 15
years.
Our industry experience enables us to integrate many of the
leading ERP/MRP/Financial systems for small, mid market
organizations. Products like Microsoft Dynamics, Macola,
Infor Visual, SyteLine, SysPro, Ross Systems, Epicor Vantage,
Glovia, BAAN, Sage's MAS products, Intuit's QuickBooks, and
more.
One of the key value propositions at TwinEngines is
our ability to help companies determine if they need an ERP
system or if they should leverage custom and best of breed
applications. If ERP is the answer we bring in our partners
and other organizations to help.
Top10ERP.org is a great resource for
manfuacturers to get an unbiased picture of the ERP landscape for
manufacturing. While we work primarily with discrete
manufacturers, Top10ERP.org categorizes ERP systems for most modes
of manufacturing including: process, mixed-mode, engineer-to-order,
make-to-order, light assembly, shop floor/job shop and
distribution. It also sorts by industry and has whitepapers
and case studies to help you understand ERP.
A resource like Top10ERP.org coupled with TwinEngines' strategic
manufacturing technology consulting leads to manufacturing
technology solutions that are the right fit and the best value for
your company.
Extending Epicor ERP to the Shop Floor
By Jack Burnett
I am working with a Georgia manufacturer that builds process air
filtration and recycling systems - helping them implement a new ERP
system with ERP extensions. After manufacturing, assembly and
quality control tests, the manufacturer disassembles portions of
the system and crates the parts for shipment to customers around
the world. When the system is assembled at the customer site,
missing parts are a very expensive problem.
In order to ensure that all the correct assemblies and
sub-assemblies, and all the manufactured and purchased parts are in
the crates, the shipping department needs to know what was suppose
to be in the crates and compare to what they packed. The
Epicor Vantage ERP system didn't provide a cost-effective method
that matched their unique manufacturing processes, but a custom
manufacturing operations system housing ERP extensions did.
Built on a technology platform that integrates to Vantage at the
database level and through the Service Connect function, the custom
ERP extensions allow the manufacturer to keep their engineering and
shipping processes and not change them to match the off-the-shelf
ERP system.
Engineering drawings files are imported into the custom
manufacturing operations system and bill of materials are created
in the ERP system automatically. This data is accessed by the
custom manufacturine operations system later in the process to
create engineering ship lists that match their current reporting
format. When the shipping department packs the crates, they
scan the parts with their existing bar code scanners. The
manufacturing operations system saves the information, and allows
shipping to override the engineering ship list to match realities
on the shop floor.
When the shipping department is ready to send the crates to the
customer location, the shipping manager uses a comparison feature
in the manufacturing operations system to verify that what is in
the crates matches what is on the ship list created by
engineering. Packing lists and cover sheets are automatically
created in the format they have been using for years - the format
they found worked best for them and their customers.
While the new ERP system meets the demand for the common tasks
found at manufacturing businesses, the ERP extensions provide the
flexibility required on the shop floor. With the custom
manufacturing operations system on the shop floor, the manufacturer
is able to extend the ERP system to meet the unique manufacturing
processes that make them competitive.
Extending ERP to Your Value Chains
By Jack Burnett
When extending ERP systems, at TwinEngines we
believe the Right Fit at the Best Value is the
critical evaluation.
We focus on what is important when integrating business
systems, and that is: What are you trying to
accomplish. We have helped companies with the
following ERP Extensions and integrations to synchronize
information flow in manufacturing value chains:
- Create BOMs from AutoCAD drawings
- Pulling a Job's AutoCAD drawings for the production team
- Integrate customer and dealer master information so portal
users can login and see their account status information.
- Parse Work Orders to provide production scheduling and dynamics
routing for the shop-floor and customer service
- Allocate jobs to work teams and resources, handling rush
orders
- Track crate contents, matching shipping lists to
engineering ship lists
- Push labor and material information for product costing
- Collect information requests and registrations on
corporate websites and insert into CRM for lead
tracking
- Push web orders into financial systems from eCommerce websites
seamlessly
- Provide credit hold information from a financial system to
validate a website ecommerce purchase
- Send eCommerce orders to shipping systems for
cost-effective fulfillment
- Match customs inspection reports to items, orders,
shipments and customers in SharePoint for easy access and
tracking
- Track and manage sales commissions
Aberdeens' ERP in Manufacturing Benchmark Report
summarizes the three most important factors to consider when
comparing ERP systems vs. pure play solutions:
- functionality
- integration
- ability to upgrade.
We all know that matching up the features and functions to the
business processes is a necessary step. However, the report
found, that on average, companies use only 43% of the available
functionality in their ERP system. That tells me that when
considering an ERP system, there is a fourth dimension - The
Right Fit.
After settling in with an ERP system or 'Best of
Breed' solution, often times small and mid-market companies begin
considering extending ERP functionality to their supply chains
and value chains. The report states two important factors for
ERP extensions:
- Complexity of integration
- Implications on system upgrades
When extending ERP, what the report does not mention is a
third equally important factor: that is COST.
When extending ERP systems, at TwinEngines we believe the
Right Fit at the Best Value is a
critical evaluation. For 14 years we have been working
with small and mid-market manufacturers and distributors to
increase competitiveness and profits with focused
solutions automating their unique business
processes.
When we extend the ERP, MRP or financial system, we implement a
Service Oriented Architecture (SOA) technology - an enterprise
foundation allowing the synchronization of information throughout
the business and with vendors, partners and customers. We
utilize the latest technology to simply connect to ERP system
databases, minimizing the impact of ERP upgrades and even
a move to an entirely new ERP system.
TwinEngines' key differentiator and value proposition is the
focus and passion we have for delivering value to our
customers. We start with a strategy to create the
roadmap to implement the right size ERP extensions that
can scale with our customers success and growth. We implement
functionality that is focused on solving the unique business
processes at a company.
Contact us for a demonstration or consulation on
tackling your unique business operations and processes by
extending your ERP, MRP or financial systems to the shop-floor, to
your supply chains and your value chains. We love to walk
your plant floor or tour your website, discussing
opportunities to increase sales and competitiveness.
Most Manufacturers Customize ERP Systems
By Jack Burnett
When it comes
to working with ERP systems, our 14 years of experience with
small and mid-market manufacturers includes systems from many Tier
II and smaller ERP vendors, like Epicor, Infor, QAD, Microsoft,
Sage, Macola to name a few. Our focus is providing custom ERP
extensions to these systems to meet unique business needs.
Often times our custom solution, built on an enterprise technology
platform, makes the most economical sense for small and mid-market
manufacturers.
A recent study by the Panorama Consulting Group, another
independent firm in the ERP space like TwinEngines, found
that SAP is the leading supplier of ERP software, followed by
Oracle. However, the study also shows that the Tier II ERP
vendors can also meet the complex requirements found at
manufacturing and distribution companies.
The study was based on online polling data and focus group
interviews involving 670 individuals from manufacturing and
distribution companies that have implemented ERP within the past
three years.
It is interesting that the study showed
that only 18% of manufacturers and distributors implement ERP using
a 'plain vanilla approach':
- That is, 82% of the time a manufacturer or distributor had
to pay for additional customizations as part of the ERP
implementation.
- 47% had some customization involved and 35% had 'heavy'
customization during implementation.
- Customizations for manufacturers and distributors is higher
than other industries due to the higher degree of specialization
and complexity found in many manufacturing operations.
It is important that you understand your own requirements
for selecting an ERP system. Focus on the business process and the
business needs, not just the look and feel of the ERP software.
Chances are that the ERP system you select is not going to solve
100% of your requirements and needs. So when you look at
the required customizations, consider whether a low-cost, custom
ERP extension is the better, quicker alternative. One that is
focused on the specific business issue.
An implementation plan following these major phases has yielded
the most effective use of ERP software based upon our
experience with small and mid-market manufacturers and
distributors:
- Document requirements, processes and business needs
- Select the ERP system and identify areas requiring
customization
- Implement the ERP system without major custom work
- Follow a phased approach to add ERP extensions to meet your
unique requirements, processes and needs.
When the ERP extensions reside in an enterprise platform
that integrates to not only the ERP system, but to other
front-office and shop-floor systems, information is visible and
synchronized for the entire company. This increases
efficiencies and leads to a competitive advantage.