eBusiness - TV Shows and Your Product Catalog
5/20/2009 by Jack Burnett
We were discussing TV shows and viewing habits over coffee
recently. Topics like, how there is never enough time to sit down
and watch the regularly scheduled show. How some people record the
show and watch it later. How popular shows are on the network
companies' Internet websites now.
I had missed the season finale of a favorite show this
week, but I watched the show the next night on the network's web
site. I get asked often by small and mid-market companies, 'What is
eBusiness?, and over our morning coffee I explained how this was
eBusiness for the network TV company. They offered me an easy way
to view the show online with very, very little commercials - so
much so that the hour show lasted around 42 minutes.
The network's web site is up 24/7 so I could watch the show
anytime I wanted. I was on their website where they controlled the
viewing experience and the content - advertising in this case. I
didn't skip commercials by using a competing product like
recording technology to watch the show. When I view shows I
sometimes even meander around the site to see what else the network
offers.
Sounds like eBusiness to me. When I work with small and
mid-market companies to increase sales leads and revenues
with an eCommerce website, those are all the types of benefits we
discuss. As an eBusiness service, your product catalog or service
offerings are available to the general public 24/7. You decide what
actions consumers can take and what information, in what format, is
viewed. Customers can shop or purchase products when it is
convenient to them from practically whereever they want.
At TwinEngines, we have found that small and mid-market
companies can attain a larger customer base and increase sales with
an online product catalog and an eCommerce website. The internet is
another sales channel that does not require staff to answer
shopping questions or conduct the sales transaction. By
adding email marketing and continually improving the website with
search engine and social media optimization, small and mid-market
companies can increase the velocity of growth on the web.
Technology has come a long way allowing companies to expand
their reach and serve customers all day, every day. The trick to
success is planning and the strategy of taking the technology and
integrating the web eCommerce solution so that information flows
through your organization supporting the value-adding
activities in your business value chain.