A lean manufacturing website is based on core lean
manufacturing principals-defining value for your customer and
eliminating waste. A corporate manufacturing web
presence should be a central part of the sales strategy,
serving as a 24/7 sales person, 365 days per year; generating leads
and helping manufacturers more efficiently and effectively support
dealer networks with on demand product information.
An example is the King American Trailers website,
which markets all of King American Trailers' cargo trailers,
but also functions as a virtual "salesperson," working
24/7, 365 days a year. Dealers have a resource to see photos of
each product and review standard features and options. With the
lean website, employees support dealers online in a more
efficient and effective manner, and eliminated the need to schedule
phone calls and for expensive faxes and brochure mailings.
TwinEngines built the manufacturing website on an open-source
content management system (CMS) which enables the trailer
manufacturer to update photos and product specifications
directly without the need for a third-party vendor. This means no
bottlenecks for updating product information. The CMS also
lets the company easily manage the organic SEO information for each
web page, and web analytics employed on the site provide the
metrics required for continual improvement initiatives.
A lean manufacturing website also converts visitors into
customers and generates sales leads. There are two
call-to-action steps on the website to generate sales, "Find a
Dealer" for consumers and "Become a Dealer" for dealers.
Is your website generating leads, providing value to your
customers and presenting your manufacturing company in a
professional manner? If not, follow TwinEngines' lean web
approach for a manufacturing web presence.