Use a Blog to Rank High in Search Engines - but not just
any blog...
At TwinEngines I help B2B companies with manufacturing
value chains increase sales. Based upon the feedback from our
customers I find that traditional business-to-business
marketing like tradeshows are expensive and increasingly
ineffective. I then explain the importance of the search
engines, and help B2B manufacturers understand how SEO can yield
better results at a better ROI than tradeshows and other
traditional marketing efforts.
When we look at the search results for the manufacturing
business' services or products, we get instant feedback
on which competitors are ranking high. We see how many people
are searching for those products and services each day. Once
the importance of organic SEO is understood, the question
is:
How do we get our company to rank #1 on the
Google search engine results page?
And that is where our blog strategy and technology comes into
play. It's not exclusively our's, but it works and
that's why we use it for the TwinEngines website and for our
customers. We don't guarantee a #1 ranking, nobody can.
It takes persistent work following a good game plan that has to be
continually tweaked, to get results with good ROI.
The strategy is to treat a blog page as another page in
your website that targets a specific keyword phrase - and only one
phrase. The B2B company writes blogs for each keyword phrase
creating multiple pages in the website. The concept is that
the manufacturer is providing relevant information about their
products, written with a personal touch making it easy for people
to read and follow.
The technology provides the capability to have an
individual blog (website page) for each keyword phrase that is
important to the B2B business. We leverage the typical SEO
basics to optimize the page for organic search engine optimization.
Each resulting website page is rich in valuable information about
the products, services and related topics.
A few tips on blogs and the articles themselves:
- Write useful information about your products and services that
help people.
- Don't mention the competition.
- Include links to your Terms of Use and Privacy Policy
(TwinEngines technology: the blog page is just another page in
your website with those footer links.)
- Include a copyright. (Again when part of the website -
not an issue)
- Don't rely on IT. The blog - once implemented
- should empower the knowledge worker to create the
content.
TwinEngines, an Atlanta, GA manufacturing and eBusiness solution
partner, practices what we preach. Our blog is found
here. It is just another part of our website.
We write blogs using our content management system, just like we
edit copy on our website pages. There is no additional
hosting or hardware needed. Our developers are creating
solutions for our customers, not spending anytime supporting the
blog.
Examples of our succes:
Search our tagline: optimizing manufacturing value chains.
Search an important solution area: erp extensions or manufacturing
websites.
There are a lot of resources about blogs. Read them,
but don't just find the cheapest one and start writing. Start
with a plan that is going to lead to more visitors to your website
to increase sales or generate leads. Target your content
following an approach leveraging SEO to put the plan in action. And
have fun writing articles for people to read and enjoy.
In the end you will end up with a treasure trove of information
about your company, your products and services. That
information is valuable in and of itself, but if done correctly, it
also helps peope find your business.