Search Engine Optimization (SEO) is improving
a website to rank well for keywords and keyword
phrases in the natural, or organic, area on search engine
pages. Search engines use proprietary algorithms to determine
the value and relevance of a website for a specific search phrase.
Algorithms vary between Google, Yahoo and Bing, are not public
knowledge, and frequently change. A trustworthy partner providing
your SEO services relies on SEO basic methods, knowledge
of your industry and experience. It takes dedicated, ongoing
study and research to remain qualified to execute successful
SEO services, because search algorithms and your market are always
changing.
Why SEO? First, the reason for search engine
optimization is to get people to visit your website. Once on
your site, then we work on converting those visitors to
customers. Studies abound with statistics showing that almost
all people use a search engine to find information, products and
services. If your company does not list near
the top of the list for your products and services, then you
are losing shoppers and potential customers.
How Do You SEO? It depends upon the level
of competition in your industry and the quality of your
website. Your budget will also set the stage for
what should or can be done. A competent SEO partner will
develop a customized strategy
for your business, starting with a checklist of
the basic
SEO methods and techniques.
Can You Afford SEO? SEO is affordable and
essential to get people to your website. At TwinEngines,
a minimum investment to optimize a website will start in
the range of $750-1000, and monthly maintenenace amounts vary
according to needs. Even if you have a small budget you should
allocate monthly funds to perform SEO improvements or risk
losing business. SEO is an investment, not an expense.
The question really is, "Can you Afford Not to do SEO?"
Is SEO and Pay-Per-Click (PPC) the Same? No.
Pay-per-Click is the paid listing areas on search engine
pages. PPC programs are beneficial to initially confirm
sucessful keywords and to augment organic SEO. We believe
organic SEO will always provide a better ROI. At
TwinEngines, we can help you with a PPC program, but we focus first
on the organic SEO.
TwinEngines, an Atlanta, GA manufacturing technology
company offers free evaluations to give companies an idea of
where their corporate website stands in organic search
rankings - contact us today to discuss how you can increase
leads and sales with an effective SEO program.