At TwinEngines we create websites and focus on the web presence
of small and mid-market companies. For a website,
it is important to start with the business goals and
objectives, address design, information architecture and
usability. It is also very important to have fresh, relavent
and unique content on each web page, organized for the search
engines - Google, Bing, Yahoo; but mostly Google.
Today, the web is dominated by Google, with its algorithms
that parse through websites to build a map of the online
world. When you have a serach engine optimization program and
your website is listed on top at Google for a keyword phrase,
chances are your website receives a lot of traffic.
Then there is your company Facebook site targeted for the social
media marketplace. A place where you can have conversations
with customers and potential customers, vendors, and even
competitors. Facebook is attempting a more personalized
Web, where you turn to your network of friends,
colleagues, peers, and family for information.
Facebook treats all of its data as proprietary so if you want to
find something in Facebook, you have to be logged into
Facebook. A Google search will not retrieve any of the
Facebook infomation, except the most basic data made public by
users. When it comes to search, Facebook is like Las Vegas,
what happens in Facebook, stays in Facebook.
Facebook doesn't offer the rich search functionality found at
Google and the other search engines. But that will change
soon when Facebook launches Facebook Search, allowing users to
search other users' feeds. The idea being, you want to know
what your friends, colleagues, peers and family think of a company,
product or service more than some anonymous person Google
found based on a mathematical calculation.
TwinEngines partners with independent graphics designers and
design agencies in Atlanta, GA. One recently asked permission
to place photos of her web design compositions on Facebook -
designs of websites where TwinEngines created the strategy, the
creative design plan and then took her design composition to
produce the html integrating page templates to the content
management system.
We considered the implications of allowing her to promote
designs for our customers' websites. One day soon people will
be able to search on converstaions about those photos and the
questions became "should the name 'TwinEngines' be associated
with the photos - does TwinEngines lose out in search for the
company websites in any way?"
While Facebook hasn't yet figured out how to make money,
it is starting to become a second Internet, and companies need
to consider that there are over 200 million Facebook users today.
Companies need to consider the implications when Facebook
Search allows these 200 million users to search for your company,
your product or service.
What are your plans for your company Facebook site
and how do you monitor the converstations about your
company, your products and your services? Are you ready to
jump into those conversations to respond to challenges, to talk
with customers and to promote and protect your brand?
Are you ready for both Google search and Facebook search when it
comes to search engine optimization?
By the way, we gave the OK for the design
photos on Facebook with caveats on the text descriptions of
the photos. We think it is a win-win situation - perfect for
our partnership.