I read an informative article about search engine optimization
tips for eCommerce websites. At TwinEngines, I help small and
mid-market manufacturing companies in the southeast expand their
markets and increase sales with B2C and B2B websites.
I follow my lean web methodology to implement a web presence
that works hard for your business 24/7/365. If people
cannot find you online, then you have committed one of the 7 deadly wastes of
the web - that is, committing time, money and resources
into building a website that your customers cannot find. One
of the tools to eliminate this waste is to enhance the basic SEO
techniques.
The article at EConsultancy titled, Seven
sensational SEO tips for ecommerce sites, addresses
some of the common issues found in eCommerce
websites. One of the tips is looking at your products
and placing them in multiple categories that have unique landing
pages containing their own keyword phrases. Another good tip
is using the singular version of keywords instead of the
plural. This is a good idea since people usually want just
one product and not a whole bunch.
If you need help upgrading your search engine optimization on
your eCommerce website, contact me at TwinEngines and
I'll be glad to create an implementation plan with you. We'll
prioritize these 7 tips and more ways to improve your SEO, creating
action plans with cost estimates. Your employees
should even be able to perform some of these tips
with the content management system of your website.