TwinEngines specializes in helping manufacturers and businesses
participating in the manufacturing value chain to be more
effective, agile and connected. When it comes to a company's
web presence, we extend lean principles and value stream management
to identify, analyze and eliminate all sources of
waste. Wastes are known as the seven deadly wastes because
they are like toxins on the web.
The 7 Deadly Wastes of the Web
- SEO: You invest time and money
into your new website with no search engine optimization,
and customers cannot find you
- Conversion: Lost opportunities when visitors
to your website cannot easily convert into customers or sales
leads
- Content: One of many examples: You rely on
your web hosting vendor to update your product catalog, only to
find they are a bottleneck taking 5 days instead of 5 minutes to
make a change
- Alignment: Duplicate work processes to perform
the same tasks for online and offline business
- Processing: Redundant customer service and
sales activities due to lack of workflow control, aggregated
customer information and standardized collaboration with
customers
- Integration: Duplicate data entry and data
entry errors into multiple internal systems supporting different
areas of your organization
- Wait Time: When you cannot fulfill customer
and sales requests in a timely manner due to inefficient
communications and lack of a structured internal approval
process
The ultimate lean target is the total elimination of
waste. In lean thinking, waste is anything that adds cost or
time without adding value. To date, the shopfloor,
manufacturing processes, and the front office have been the focus
of waste. Waste is a big problem on the web too - it affects your
customers and sales. We call our approach to
streamlining processes and eliminating waste in your web presence,
Lean Web.