Knowledge Base

Top 5 Things to Make your Manufacturing Website Lean

10/22/2009 by Jack Burnett

Web Value Stream Management

TwinEngines specializes in helping manufacturers and businesses with manufacturing value chains operate more efficiently and increase profits.  When it comes to a manufacturing web presence for marketing and selling online, we extend lean principles and value stream management to 5 key areas in manufacturing websites.

1. Website Value Proposition - Visitor Conversion

  • Purchase managers, engineers and your prospects easily find your website
  • Your website makes a good first impression conveying a professional, trustworthy company
  • Visitors to your website take the action that you want them to take

2. Content Management System

  • Eliminate waste inherent when your web/hosting supplier has to update your content
  • Respond quickly to the marketplace and competition
  • Simplify website management duties

3. CRM Integration

  • Streamline your sales, service and support operations by connecting your website to CRM systems such as SalesLogix, Salesforce.com and Microsoft Dynamics
  • Consolidate website leads and get them to your sales team efficiently
  • Measure customer conversions and campaigns for continual improvement

4. Product Catalog

  • Seamlessly integrate your product catalog and generate leads for your internal sales team
  • Make it is easy for buyers and engineers to find what they need and contact you
  • Consolidate CAD drawings, how-to videos and specification sheets

5. eCommerce Integration

  • Centralize order processing by integrating your secure shopping cart to your financial and ERP systems such as MAS, Visual, QuickBooks and Microsoft Navision and GP
  • Provide shipping costs and real-time inventory when customers place orders, simplifying fulfillment and warehouse management tasks
  • Manage product/sku information in one place eliminating duplicate data entry

Whether your manufacturing website targets dealers, distributors and wholesalers or your website allows consumers to purchase your products, TwinEngines can help to simplify, consolidate and eliminate waste for an effective web presence.  Your website should work smoothly for your customers, and it should work efficiently for you, too.

TwinEngines offers a complimentary website consulting service tailored to finding efficiencies, identifying solutions and creating a roadmap for continual improvement.

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