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eCommerce Website and Email Marketing
Dreamland Bar-B-Que
eBusiness is an opportuntity for companies to increase sales, market share and brand awareness. Dreamland Bar-B-Que’s ecommerce website, DreamlandBBQ.com allows customers to purchase John “Big Daddy” Bishop’s famous bar-b-que ribs online, and have them shipped right to their home. An email marketing initiative, Big Daddy’s Email Program allows Dreamland BBQ to boost its brand exposure, strengthen customer relationships and increase online purchases.
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Background
Since 1958, Dreamland BBQ has become a tradition throughout the Southeast for those people looking for the best ribs anywhere. The legend of Dreamland's famous ribs has grown throughout the state of Alabama and beyond. For those who cannot make it to one of their restaurants, Dreamland BBQ takes orders online where you can have a little their Southern goodness shipped right to your door.
Challenge
- Extend the Dreamland BBQ brand online and increase brand awareness
- Integrate PCI Compliant credit card procesing at checkout, and UPS shipping into fulfillment process
- Provide easy adminstration of all product and customer information, and fully support order processing and fulfillment processes online
- Reach more people and offer promotions to increase online sales
Solution
- Implement website architecture so visitors can easily shop for ribs, pulled pork, bar-b-qued chicken, hickory smoked sausage, salads, side items and desserts.
- Provide visitors with all the information needed to feel right at home, including recipes, food preparation tips, history, shipping and catering options, and information on each restaurant
- Promote Big Daddy's Email program registration to build in-house email address list from website
- Enable shoppers to use gift cards and to apply promotional codes received in the new email campaigns
- Automatically synchronize customer data with Bronto by leveraging the ESP's API services
- Web analytics and CRM tools to provide detailed purchase information and ROI data for email marketing promotions
- Separate, comprehensive administration site to manage the whole business online including customers, orders, shipments, product catalog, and financials.
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