Background
Located on the banks of Catoma Creek in Montgomery, Alabama, Catoma Outdoor has been manufacturing tents since 1993. Established as a leader in firefighting and tactical specialty tents, Catoma then added commercial backpacking and motorcycling tents. Catoma needed a dedicated internet sales channel to increase sales of the specialty tents and build market share for their commercial tents. Their web presence was in need of a site redesign to reinforce the strength of their brand, and SEO enhancements to attract consumers.
Challenge
- Leverage pedigree in specialty tents to establish market presence in commercial backpacking and motorcycling tents
- Increase market share in specialty tents for tactical and firefighting markets
- Sell the right tent to the right person for the right situation by informing consumers about the tents during their shopping experience
- Integrate the online sales channel to internal business systems and processes so as not to add additional operational costs
Solution
- Design of the Catoma Outdoor website to establish the new brand of tents and to represent their stature in the industry
- A specialized product catalog including photos, videos, specifications, features and accessories
- A robust, stable PCI compliant eCommerce platform with credit card payment processing and shipping
- A web content management tool that empowers employees to easily update web site content and the product catalog
- Automatic transmission of internet orders into the Microsoft Dynamics GP sales order entry module
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