Jack Burnett, Director at TwinEngines, presents Lean Web at the Georgia Industry Association's annual meeting on November 5, 2009. GIA turned to Mr. Burnett and TwinEngines to discuss how manufacturers and industrial companies can use their web presence to be more effective, agile and connected. The web presence for manufacturers includes:
- Corporate website
- Product catalog
- B2B and B2C eCommerce
- Portals for employees, dealers, wholesalers, customes and and vendors
Applying lean thinking to the Web is defining the value of your web presence for your customers and value stream mapping both value-creating and non-value-adding actions and tasks. Once value is specified and the value streams mapped, wasteful activities can be eliminated enabling information and tasks to flow - adding value for your customers.
The seminar covers three main topics:
- Web 5S
- The 7 Deadly Wastes of the Web
- Web Continual Improvement
Whether your website targets dealers, distributors and wholesalers or your website allows consumers to purchase your products, learn from TwinEngines how you can extend lean principles for a more effective, agile and connected web presence.